Can Twitter Replace Email Lists
Twitter is a place where one can gain the attention of thousands of people at one time. In that span, you could hawk your wares and products to a much broader audience than a time intensive self built email list. However, there would be a difference between the two kinds of audiences. One is your subscriber that may expect to be one of the first to buy your stuff and the other on Twitter may be just happen stance. Which would actually provide the most response? Well this would depend on presentation. Twitter is not a place that expects the hard sell unless of course you have something like iPhones etc…
Twitter may be a place where you can easily tap into customer satisfaction and other product levels, but actual purchasing depends on the items being offered.
Most internet marketers build an email list and are able to approximate the return on a product simply by the percentages of subscribers on their list. So, if they have 1000 subscribers and they can approximate 25% of them are loyal customers as well, they can forecast the sell of 250 units of a product. Now, on Twitter, if you have over 1000 followers, can you approximate the percentage of buyers out of your followers? Not yet as far as I can see! Not only a tweet about a product reach your followers, but if you have public tweets, you can potentially expose your product to thousands at one time, but this may not translate into sales! Twitter users are a diverse crowd, and their use of Twitter varies accordingly. Many people on Twitter are turned off by hawking wares and others are looking for products, ideas and tips.
Since I have not been through every nook and cranny on Twitter, it has new applications almost hourly, it is safe to keep building an email list to sell products for now! Keep building your brand on Twitter I am currently checking for marketing experiences on Twitter in order to provide an update on this topic a bit later. If you have any experiences marketing to Twitter audience, feel free to drop a few lines!
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New Blog Post – Can Twitter Replace Email Lists ! Let me know if you think it’s possible. http://tinyurl.com/7trkgd